Kruto Makes it Smoother.TM
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 DALLAS BASED VODKA COMPANY CREATES STATEWIDE

CAMPAIGN TO HIGHLIGHT SMOOTH TEXAS ARTISTS

FOR IMMEDIATE RELEASE

(DALLAS) January 29, 2019– Kruto Vodka has launched this year’s rollout of #Kruto52, a new campaign tributing their Texas roots by highlighting creatives, artists and tastemakers throughout the Lone Star State for 52 straight weeks. The artists the campaign features are trailblazers who have worked tirelessly to share their gifts with the rest of the world, and are living testaments to the rewards made possible through drive and perseverance.

Considering Kruto is Russian for “cool,” the company who is renowned for its smooth approach to vodka distillation is extending its brand. This includes redefining “Kruto” as a synonym for art, love and culture.

Manwell Hoppie, one of the first artists featured on the #Kruto52 campaign, is a young culinary entrepreneur from Fort Worth who moonlights as one of the cooks for the Dallas Cowboys. He also serves as a personal chef to Cowboys alumnus Deion Sanders and current wide receiver Allen Hurns.“Smooth means elegant,” Hoppie said, regarding the popular #KrutoMakesItSmoother slogan. “It runs off at an easy, calm pace and nothing is abrupt.”

“Creativity is written into our DNA,” said Neha Kapadia, President of Sales for Kruto Vodka. “This statewide campaign embraces the very essence of our company and culture, and focuses on the brilliant artistic spirit of so many creatives throughout Texas.”

“Big thanks to Kruto Vodka for featuring us and making the smoothest vodka,” Pearl Earl said. “We know what we’ll be sippin’ on this spring.” The Denton, Texas-based all girl group are slated to perform at South by Southwest 2019 in Austin and, have made major national moves thanks to their musical uniqueness and psychedelic melodies.

Kruto Vodka has sponsored events for the Real Housewives of DallasKathy FielderBurgers & Burgundy, fashion designers Esé Azénabor and Mario Gallegos, Allen Americans Hockey and Fashion Group International for the past few years.

Learn more about Kruto Vodka by visiting their website, and following their Facebook and Twitter. Also keep tabs on all upcoming #Kruto52 features on Kruto’s official Instagram.

 

ABOUT KRUTO VODKA

Launched in 2014 and headquartered in North Texas, Kruto Vodka is crafted in the eastern European waters of Ukraine, long considered the world’s finest wheat resource. Under a painstaking nine-to-fifteen time distillation process, Kruto maintains its reputation as a smooth, hangover-lite beverage due to its innate honey and oat flavors, as well as its hydrative roots.

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Media Contacts:  Waylon Tate | waylon@jwaylon.com | 214-613-0073 x610

Preston Mitchell | preston@jwaylon.com | 214-613-0073 x9903

Kruto Makes it Smoother.TM
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