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By Suad Bejtovic | Lifestyle Frisco

Vodka is defined as a flavorless, odorless, colorless spirit, and since it’s easy to make (no aging required!), it’s a cheap source of alcohol, especially for the many cocktails that rely on it.

Vodka choices tend to overrun liquor stores – you’ll typically see hundreds of varieties, from dozens of different brands to various flavor and color choices. The top ten brands account for half of the vodka market in the US, while the other half is left for everyone else.

The Journey to Create a Better Vodka

A few years ago, one Frisco resident decided to carve a piece of that pie for himself.

His name is Roman Talis, and he’s a Ukranian Frisconian; he was born in Ukraine but has lived in Frisco for almost 12 years now. He used to go to the stores just like you and me and pick from the brands big and small and none of them quite satisfied him.

You see, a lot of the major vodka brands are owned by even larger corporations, and in the rush to fulfill the volume demands, corners are cut, and the quality of the product suffers. What they count on is people not really paying attention what’s in their Moscow Mules or White Russians, or not caring about the difference a good vodka can make.

Roman cared.

He says the idea to make vodka came to him almost by accident. He was in the telecom business for many years and developed many connections and relationships all over the world. He’s a strong personality and he knew what he wanted to achieve, and so on the journey to create a better vodka he was soon joined by Billy Adcock, his VP of Operations, and Neha Kapadia, President of Sales. The company got its US start in 2015.

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Featured Image by Suad Bejtovic Photography.

Kruto Makes it Smoother.TM
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